Logo Use Terms of Agreement

Why does HSD have a licensing program?

All school and District logos, names and initials are the property of the Harrisburg School District. HSD paid for the design of each school and District logo. Logos, which have been trademarked with the South Dakota Secretary of State’s office help protect the District and its schools from people who may use them in an inappropriate or inconsistent manner.
Other parties, therefore, may not use HSD logos, school names, and initials without prior approval.
School-related groups must have all logo projects approved before contacting a vendor.
Vendors are required to apply with the school district using the this form and complete regardless of who it is sold to unless it is exempt. Random compliance checks will be made.
HSD does not permit any school group or outside entity to use unlicensed vendors to produce merchandise using the marks of Harrisburg School District.
Vendors or Individuals who produce merchandise without a valid agreement with the District will be prohibited from participation in the licensing program. The District may pursue legal action against vendors who do not follow these guidelines.

What must be licensed?

Anything with a HSD District logo or name (Tigers logos and the names “Harrisburg School District” and “Harrisburg Tigers”) that is sold or given to another party, such as team gifts, apparel (t-shirts, caps, etc.) water bottles, bleacher chairs, blankets, etc.

Do I have to have every design approved?

If the logo-use guidelines are followed, there should be no need to have logos approved on an individual basis. Please refer to the guidelines.

What is exempted?
Exempted items include consumables such as graduation cakes, plates, napkins, balloons or graduation announcements, and parent-to-vendor purchases of class rings, letterman jackets, etc.

Anyone who violates the policy may have their agreement terminated by the Harrisburg School District. This includes staff who order merchandise without using an approved vendor or artwork.

Exhibit A: Correct & Incorrect Logo Usage

Each entity can choose the logo format that best fits its needs. However, it is essential to adhere to the logo use guidelines. The examples and written instructions below describe the correct and incorrect usage of the logos.The following representations applies to all logo styles.A copy of proper Logo Use and Brand Guidelines can be found on our website.

Exhibit B: Approved District Colors

Exhibit C: Licensed Markets, Customers & Term

Prohibited Items. Logo-use shall not use any Logos in connection with the promotion of sexual activity or tobacco, alcohol or illegal drug use including refraining from using the Logos: i) in combinations with any positive or neutral mention of sexual activity, tobacco, alcohol, or illegal drugs; and ii) on any item used during sexual activity or used for consuming tobacco, alcohol, or illegal drugs. This includes the sale of logoed items on websites that may refer to items mentioned above.

Expected Conduct. Recognizing that the display of any Harrisburg logo is representative of the District, Licensee and its members shall conduct themselves in a way that reflects the policies and standards set forth by the Harrisburg School District.